Lowrance Returns as Ultimate Electronics Partner

The Gold Coast Flathead Classic is proud to welcome back Lowrance as the Ultimate Electronics Partner for the 2025 event.

With more than 60 years of innovation under their belt, Lowrance continues to redefine what’s possible in fishing technology — and their ongoing support of the Flathead Classic highlights their deep commitment to the angling community.

Known globally for their cutting-edge systems, Lowrance has pioneered advances like CHIRP Sonar for unbeatable underwater clarity, built-in GPS with C-MAP charting, and intuitive touchscreen displays powered by high-speed processors. Their technology helps anglers fish smarter, not harder, and seamlessly integrates with Bluetooth and Wi-Fi for real-time software updates and Power-Pole control.

Since revolutionising marine electronics with the launch of the HDS (High Definition System) in 2008, Lowrance has continued to innovate with standout features such as:

  • StructureScan HD: Combines SideScan and DownScan for ultra-clear, picture-like views

  • Trackback™: Scroll back through live sonar history to revisit fish activity and structure

  • Broadband Sonar and 4G Radar: Crisp sonar detail and high-definition radar, even in tough conditions

  • StructureMap™: Create custom maps from your sonar readings in real time

  • Comprehensive Mapping Options: Built for both fresh and saltwater fishing environments

Loved by both pros and weekend warriors, Lowrance products are designed to be powerful, user-friendly, and tournament-ready.

We’re excited to have Lowrance back onboard for 2025, bringing the best in marine electronics to help competitors gain the edge on the water at Australia’s premier catch-and-release tournament.

For more information, visit Lowrance Marine & Fishing Electronics.

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The Mad Hueys Back the 2025 Gold Coast Flathead Classic as Proud Category Sponsors

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Surf Coast Marine Continues Support as Major Prize Sponsor for the 31st Flathead Classic